Embracing Pantone's 2023 Color of the Year: Viva Magenta

Embracing Pantone's 2023 Color of the Year: Viva Magenta

Embracing Pantone's 2023 Color of the Year: Viva Magenta

Pantone's Color of the Year is more than just a shade; it's a reflection of the spirit and energy we aspire to in the coming year. For 2023, Pantone has chosen Viva Magenta, a color that embodies strength, fearlessness, and boundless joy. Described as "brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration," Viva Magenta sets the stage for a year filled with self-expression and experimentation.

As we look ahead to a year of possibilities, let's explore how two diverse corners of the world inspired this bold choice and how you can find traces of Viva Magenta around the world.

The Dutch Influence: Viva Magenta in the Netherlands

Renee, who grew up surrounded by the picturesque Dutch tulips, knows that the Netherlands played a significant role in shaping Pantone's Color of the Year. One of the most iconic manifestations of Viva Magenta can be found in the charming Keukenhof Garden. Known as the "Garden of Europe," Keukenhof is a sprawling flower garden adorned with over seven million blooms, including the symbolic pink tulip. Tulip season here typically runs from the end of March to mid-May, with the peak of pink tulip beauty in mid-April—a perfect way to step into the new year with feelings of care and good wishes.

Bougainvillea from Puerto Rico

On the other side of the world, in the vibrant landscapes of Puerto Rico, Bougainvillea flowers add their own unique touch to Viva Magenta. These lush, magenta blooms are a captivating symbol of the island's natural beauty and vibrant spirit. Much like the tulips in the Netherlands, Bougainvillea in Puerto Rico embodies the essence of Viva Magenta—a fearless burst of color that invites joy and self-expression.

Viva Magenta in Your Home

To bring the spirit of Viva Magenta into your own space, explore our collection of vibrant home decor. Our Riso Clocks showcase the lively hues of Viva Magenta, adding a bold and energetic touch to your surroundings.

And for a truly unique statement piece, consider the Flip Vase XL in Viva Magenta toned down version. This eye-catching vase is a celebration of the fearless and joyous spirit of Pantone's Color of the Year, making it a stunning addition to any room.



As we embrace Pantone's 2023 Color of the Year, let the vibrant colors of the Netherlands, Puerto Rico, and our home decor collection inspire a year filled with self-expression, creativity, and fearless exploration. Whether it's in your garden, your home, or your heart, may Viva Magenta infuse your life with strength, optimism, and boundless joy.

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